Identifying Eleven Factors of Service Marketing Mix (4Ps) Effective on Tendency of Patients toward Private Hospital
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چکیده
منابع مشابه
Identifying Eleven Factors of Service Marketing Mix (4ps) Effective on Tendency of Patients toward Private Hospital
INTRODUCTION One of the important factors of correct management is to identify the reasons for patient tendency toward private hospitals. This study measures these factors based on service marketing mixes. PATIENTS AND METHODS This study used a cross sectional descriptive methodology. The study was conducted during 6 months in 2015. The studied population included patients of private hospital...
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ژورنال
عنوان ژورنال: Materia Socio Medica
سال: 2016
ISSN: 1512-7680
DOI: 10.5455/msm.2016.28.366-369